The Role of Graphic Design in Digital Marketing

Feb 11, 2025 | Design, graphic design

Graphic design is key in digital marketing. It helps create a brand’s visual identity through logos and branding. A good logo makes a brand easy to recognize, and branding shows a brand’s personality and values. In today’s digital world, graphic...

How to Use Graphic Design to Drive Conversion

Jan 22, 2025 | Design, graphic design

Graphic design is key in marketing. It makes campaigns look good and work well. It grabs people’s attention. Businesses can use the right design to make their brand stand out and increase sales. Graphic design is vital for a strong brand and connecting with...

The Psychology of Colours and How They Impact Your Branding

Aug 14, 2024 | Design

What colour is your brand?  Or, more precisely – what colours are your brand?  Your company’s logo, office space, marketing materials, website design and merchandise must align to achieve a cohesive brand. The tricky part is that the psychology of colour drives...

Why Your Business Needs More Visual Content [Infographic]

Aug 12, 2024 | Design

Visual content is taking over the internet. According to a recent report by Google, images now account for nearly 80% of all content on the web. More and more businesses are tapping into this visual craze, creating more visual content than ever before. Content...