How to Find Your Target Audience

How to Find Your Target Audience

Our world is noisy, and it’s hard for brands to cut through that noise. As a business, we sometimes fight an uphill battle in hopes our message finds potential customers. But, as with everything, one foot in front of another is always a good start. Identifying a...
Why Your Business Need More Visual Content [Infographic]

Why Your Business Need More Visual Content [Infographic]

Visual content is taking over the internet. According to a recent report by Google, images now account for nearly 80% of all content on the web. More and more businesses are tapping into this visual craze, creating more visual content than ever before. Content...
5 Valuable Storytelling Techniques to Build A Connection

5 Valuable Storytelling Techniques to Build A Connection

Let me introduce you to Grace, a newly minted entrepreneur trying to stand out in this noisy world. Grace is passionate about the magic of movie making and has been since she was a kid. She’s knowledgeable about the process and is just stubborn enough to pave...
The Psychology of Colours and How They Impact Your Branding

The Psychology of Colours and How They Impact Your Branding

What colour is your brand?  Or, more precisely – what colours are your brand?  Your company’s logo, office space, marketing materials, website design and merchandise must align to achieve a cohesive brand. The tricky part is that the psychology of colour drives...