Video marketing will help reach more people, attract more attention, and retain more customers.
Increase Engagement
Our premium video marketing service’s mission is to create persuasive and powerful videos that tell your story – an engaging way for brands to connect with customers and catch their attention in a digitally overloaded world. Influence your market’s buying decisions by telling a story, highlighting your product’s benefits, or demonstrating value.
Does Your Business Need Video Marketing?
Has your current marketing hit a plateau?
Do you want to pivot your marketing to a new or additional audience?
Does your marketing reflect your brand positively?
Does your marketing look old or dated?
If you answered “YES’ to any of the above questions, it might be time for a new website.
What We Can Help You With
Strategy
Branding Video
Planning
Commercial
Website Video
ANIMATION
Social Media Video
Video Editing
Our Approach
We offer a simple approach to a complex practice. We partner with our clients in every project so they are involved every step of the way. We have a streamlined process that works for us and keeps each project accountable and on time. This 6 step process includes:
- The Discover Phase
- The Planning Phase
- The Create Phase
- The Feedback Phase
- The Approval Phase
- The Delivery Phase
Increase brand awareness and affinity with your target market
Video marketing is an emotionally engaging way to build a relationship and convert your target market. When they see you, they know you.
Give your customers what they want with video
Video is an emotionally engaging and powerful way for brands to capture attention in a digitally overloaded world. With more than 30% of web traffic being video, it’s time to give your customers what they want: compelling content that’s both entertaining and informative.
Increase your business visibility
Video is one of the most powerful marketing tools for brands today. It’s an emotionally engaging way to connect with customers and catch their attention in a digital world overloaded with information. But how do you rank higher in search engines? With a smart SEO strategy, thoughtful content, and the help of more than 1 billion monthly video views on YouTube alone, you can be found by your target audience whenever they search.
19 Video Marketing Ideas for a Small Businesses Budget (E-Book)
A handy list of video marketing ideas you can cost-effectively implement into your business.
Frequently Asked Questions
What is video marketing?
Video marketing is promoting or advertising your business, products or services through the video medium.
Explainer, testimonial and how-to videos are just some of the types of videos you can use to build brand awareness and increase engagement and conversion.
What are the different types of video marketing?
While this medium is limited only by creativity, there are some go-to types that most businesses use for marketing their brand.
These types include explainer, animation, product demonstration, company culture, testimonial, web series and more.
Why is video marketing important?
The simple answer is that it’s one of the most convenient ways for your target audience to understand and receive your message.
But, when you consider that people watch over a billion hours of video daily, it makes sense to get in front of your audience’s eyes.
The bottom line is that video increases engagement in your digital marketing efforts and helps you reach them in a new way.
Is video effective for marketing?
One of the most effective forms of digital marketing, video, has gained immense popularity with the rise of accessibility and social media.
But don’t take my word for it. Here are a few statistics that prove video marketing’s benefits:
- 92% of marketers say it’s an integral part of their marketing strategy.
- 99% of marketers use video and will continue to do so.
- 57% of marketers use live video.
- Video can produce 82% of your website visits.
- 64% of consumers are more likely to buy a product after watching a video about it.
What makes a video good for marketing?
Although creating a compelling and actionable video can seem intimidating, if you focus on a few fundamental specifics, it can make the process not only easier but fun at the same time.
- Focus on a story rather than the sale.
- Use emotion to drive audience engagement.
- Educate first and entertain second.
Is There a Proven Methodology for Video Marketing Success?
Video marketing, just like every other digital marketing discipline, isn’t the magic bullet. But, if you plan out your execution and stick to your message, you’ll have a better chance of success than just ‘winging it.’
Our Clients
We are proud to partner with some of the most respected corporate clients in the York Region. Our love is to help small businesses and new brands get in the game in a big way.
“SoulCor completed a fantastic top-to-bottom external-facing platform for our firm (logo design, website, etc.)! We are very pleased with the end product, as well as the enthusiastic and innovative approach taken to showcase our company. The products speak for themselves and have brought immediate value to our operation. We regularly recommend SoulCor to our colleagues and clients.”
“SoulCor is creative, easy to work with and has an excellent eye for design! They have done an amazing job for our entire group of companies. SoulCor is one of the most important companies in the C&B Group because it ties all of our service brands together. All group members are confident in recommending SoulCor to any and all of our clients. We’re proud of the online presence and brand feel that SoulCor has developed for our group of companies! SoulCor really is a great fit for any small business entrepreneur looking to create, or refresh, their digital marketing presence and enhance their brand. “
