Do you feel your social media marketing efforts are not producing the desired results?
Maybe it’s time to rethink your strategy and switch to visual content. Marketers often ignore the visual element when designing their social media campaigns and lack that “something special.”
A picture may be worth a thousand words, but with so many images online, yours may not attract enough attention to drive people to click on your link.
Social media has a visual nature and therefore needs visual content. Photos, videos, and infographics can grab the user’s attention and make them want to know more.
From Facebook and Instagram to Twitter and Pinterest, each social network has its own set of rules for uploading visual content successfully.
In this blog post, we will introduce you to 10 helpful tips for designing social media marketing campaigns that are more effective than ever before.
Create a Solid Content Strategy
Before you even think about designing your social media visual content, make sure you have a solid content strategy.
Your strategy should include, at the very least, the following three items:
- The type of content you will be creating (images, videos, infographics, etc.).
- The frequency at which you’ll share that content on each social network.
- The purpose is behind sharing that content in the first place.
Visual content is more engaging and likely to be shared on social media than plain text posts. So you can expect to see more retweets and shares when you start using visual content in your campaigns.
The visual element also increases your chances of getting in front of your target audience’s eyes. The higher the number of impressions your content generates, the higher your chances are of converting those viewers into leads and customers.
Use High-Quality Images
Although high-quality images are a given, many marketers ignore this important detail when designing their social media posts.
The first tip for creating a social media image that is likely to get more attention than others is to use quality images. In other words, you should always use high-quality images in your social media campaigns.
Think about investing in a professional photographer to take pictures of your products to increase your chances of having your posts go viral. You can also create graphics and infographics with a graphic designer’s help to add more value to your posts. Moreover, using high-quality images in your posts can also help you rank higher in the search engines.
Select the Right Colour Combination
Colour plays a vital role in catching the attention of your target audience, which is why you need to select the right colour combination for your social media posts.
In social media marketing, blue, red, and yellow are the most commonly used colours because they are attention-grabbing.
Here’s a quick tip for selecting the right colour combination – choose one colour to represent your brand and use that same colour throughout your posts.
While you can use more than one colour in your posts, it’s a good idea to use the same colours consistently. The more you use a colour, the more likely your audience will associate it with your brand.
Ensure The Text is Legible
Social media posts are likely to be viewed on mobile devices, so you should always ensure that your posts’ text is legible.
Most social media platforms will not let you post an image if the text in the picture is not legible. Some people may adjust the brightness or change the font colour, so the text is readable, but most people don’t. If you want to be sure that most of your audience will be able to read the text in your posts, you should do it yourself.
You can do this by:
- Increasing the image’s brightness (or using a high-quality image that is bright from the start).
- Use a font that is easy to read, such as Arial, Verdana, or Helvetica.
- Use a contrasting colour for the message.
Add Transparency
Adding transparency to your images or graphics can help them stand out from the rest and be shared more often than others.
The good news is that most social media platforms have a transparency tool that allows you to add transparency to your posts.
Another way to use transparency in your social media posts is to use a visual that has a transparent background. This way, your followers don’t have to spend time adjusting the image to ensure the text is legible; they have to click on the image to repost it.
Add Motion Effect
Adding motion to your social media posts will grab your audience’s attention and make them curious enough to click on your link.
Some social media platforms allow you to add motion to your posts, while others don’t. Before designing your next post, check the rules and regulations for each social network to determine whether you can add motion to your posts.
However, even if there isn’t an option to add motion to your posts, you can still incorporate motion effects in your design by using animated gifs. Animated gifs have been used for many years to create motion effects in graphic design. All you have to do is to find the right animated gif for your post and use it in your social media design.
Incorporate Anchor Text Preview
Adding an anchor text preview to your visuals can help you increase your click-through rates.
An anchor text preview is a short snippet of text that appears below your image and above your link in most social media posts.
This text’s job is to entice your followers to click on your link by giving them more information about the image you’ve just shared. Anchor text previews are available on all social media platforms and are extremely helpful for increasing your Click-through-rate (CTR).
You can use the same image for your anchor text preview if you have just one image in your post. Suppose you have multiple images in your post. In that case, you can select the image that best represents your content, add a short snippet of text to it, and then add that same image to all your posts.
Add Shading And Shadowing Effects
Dark images are more likely to grab more attention than light images. Adding a shadow or shading effect to your images can help you create dark photos.
Image editing software like Adobe Photoshop can help you apply shading and shadowing effects.
Or you can also use filter effects on your social media platform. Most social media platforms offer you the option to add filter effects to your posts, which are very easy to use. You can add a shaded or shadowed effect to one or several images in a matter of seconds.
Conclusion
Social media is a visual platform, and visual content is more likely to generate more engagement than plain text posts. That is why creating visual content for your social media marketing campaigns is so important. Use these ten tips for designing social media posts. You can be confident that your visual content will be more effective than ever. Visual content is a great way to engage your audience and drive more traffic to your website.